Monday, October 11, 2010

Windows Phone 7 debuts today: Does it really have a chance?

I really do believe this has a chance. It is different enough without being "out there" and as an iPhone user I am ready to toss that damn device that crashes all too often. Apple has really screwed up by not making their new OS backwards compatible with last generation hardware. This OS isn't app centric so it is a different user experience. The live tiles are great, developers can produce apps easily on here... even I can and I haven't done any real coding in 7 years.

It is worth considering if you are in the market for a new phone.

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Windows Phone 7 debuts today: Does it really have a chance?

Windows Phone 7 debuts today: Does it really have a chance?

In a couple of hours, Windows Phone 7 will make its big debut. Reviews of the preview build of the OS were generally favorable, but the technology is just the beginning. Cellphones are completely different beasts than they were when Microsoft first entered the mobile market 10 years ago. WP7 is challenged like other major smartphone OS has been. Here's why.

Simple Math

Over the last six months, Nielsen says smartphones running the Android operating system (32%) have outsold phones running BlackBerry (26%) and iOS (mostly just the iPhone 4, 25%) in the U.S.

Some quick addition… 32, 26, 25 — that's 83% of all smartphones sold. That means 17% of smartphone users are still using a phone running Symbian or, God help you, Windows Mobile 6.x, are either satisfied (you're kidding, right?) or been patiently waiting for something that's not quite Apple, not quite Android, and not quite BlackBerry.

Today, these somehow unfulfilled smartphone users will have a fresh choice: Windows Phone 7. Will WP7 be the smartphone they've been waiting for?

If you're an iPhone, Android or BlackBerry user, it's highly doubtful you're going to wake up Tuesday morning and go "Gee, that WP7 looks real good. I think I'll just toss my iPhone/Android/BlackBerry phone into the trash and start all over paying for new apps and completely reorganizing my mobile life!"

Since that's not going to happen in the real or Bizarro worlds, that means either Microsoft is hoping to attract new non-smartphone users with WP7, a reasonable hope, or convert a large chunk of the remaining 17% of the current smartphone audience, even more reasonable.

But how in heck can Microsoft think WP7 will have or be or do something that Apple, Google or RIM haven't thought of and already covered with their devices?


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