Tuesday, August 31, 2010

Mobile video ads perform 100 times better than online video ads: iVdopia

Amplify’d from www.mobilemarketer.com

Mobile video ads perform 100 times better than online video ads: iVdopia

Fandango Iron Man 2 mobile video ads exceed 6 perc

Jeffrey Hayzlett, former Eastman Kodak executive, “Celebrity Apprentice” alum and author, said that mobile lets consumers interact and experience the depth of a brand like no other medium can.

When I first met iVdopia, I quickly recognized that they were the pioneers of mobile video advertising, being the first to launch mobile video ad innovations that reaches users across all devices—imagine a single ad experience for your brand that plays across all smartphones, regardless of its operating system.

Their mobile video ad and rich-media formats are the first of its kind in the market and it is amazing to see how users spend time, interact and share this eye-catching ad experience through their own social networks.

Interestingly enough, iVdopia has also been the leader in launching the only video ad-serving platform for HTML5, called V5, which makes it possible for advertisers to serve a rich video ad experience on any mobile device.

As I began to work with them, I also found that they have partnered with some of the biggest brands in the industry to create multiple video ad formats that bring together the stunning visual effects and impressive direct response rates for a powerful interactive brand experience.

I believe that iVdopia is the one to watch out for and they will be a leader the mobile marketing industry.

Read more at www.mobilemarketer.com

Friday, August 27, 2010

Philadelphia - Walk for Hope. If you are in the area on Sept 12 pls consider walking! @joeyfortman is hosting

This one really hits home right now. A week ago I noticed a lump in my right breast so when I received the info about this walk today I jumped on the chance to help get the word out. I have my mammogram and ultrasound scheduled for Monday, pretty sure everything will be okay but thankful for organizations like this.

I am positive that this will be a fun event because Joey Fortman of http://www.joeyfortman.com/ will be hosting. Over the past 6 months I have had the pleasure of getting to know this fabulous woman... she has taught me so many things.

Get involved!

Women's Cancers, Women's Cures

Beginning this year, City of Hope expands the power of Walk for Hope. We are a united front of survivors and supporters dedicated to ending the devastation of breast and gynecological cancers.


Hope is on the horizon. Boosted by the unstoppable spirit of thousands of committed supporters in eight cities, City of Hope's women’s cancers research, treatment and education programs are leading the way to women's cures. More about the cause.

We're all in. Are you?

Read more at nationalevents.cityofhope.org

Friday, August 20, 2010

Walk4Hearing - What can you do to help? Pediatric hearing loss...

Please join our team or contribute in any way you can to this cause dear to my heart. Both of my kids were born with hearing loss and wear hearing aids. We are lucky they they have hit all of their milestones with speech but we know many that are not this fortunate.

On September 25th we will be heading to the walk... it is important for my kids to see other peers and adults with hearing loss, see how well they communicate and show them that there is nothing to be afraid of.

Amplify’d from hlaa.convio.net
Walk4Hearing logo

Caitlyn & Conor's Walk4Hearing Page

As many of you may know, both Caitlyn and Conor have hearing loss. Caitlyn (4.5yrs old) was diagnoised with bilateral Sensorineural Hearing Loss in the mild/moderate range and has been aided since 3 months old. Thankfully this was caught early and she is on target with her hearing peers. 

Conor was also diagnoised in August 09 with bilateral Sensorineural Hearing Loss in the mild/moderate range.  He has had his hearing aids since he was 4 months old.

We are fortunate that both kids received an early diagnoisis and will be on track for typical speech development.  I wish I could say that I was surprised when we found out about Conor's hearing loss but I almost expected it. Our next step is to start genetic testing and see where that takes our family.  If your kid is delayed in speech or you think he/she may not hear you - please don't take the wait and see approach. Be proactive. As parents we are the kids only true advocate.

My family will be participating in the Walk4Hearing to support all those with hearing loss. I need your support to make this event a success. Please take a moment to sponsor my efforts. Thanks!

Read more at hlaa.convio.net

Wednesday, August 18, 2010

Another company doing it right... Pizza Hut exec claims mobile accounts for 50 percent of orders

Forward thinking. They make ordering pizza fun... and starting to get involved with location-based services via foursquare. I love checking in at places to see if there are any coupons.

As a Mom I let my daughter build her pizza. She is more likely to eat if she is involved in the process... very smart Pizza Hut, very smart.

Pizza Hut exec claims mobile accounts for 50 percent of orders


Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said yesterday at a media lunch in New York, that his company will soon launch an iPad and Android application. The executive also showcased new menu items that consumers can buy via their mobile device.

According to Mr. Niccol, mobile and social media plays a big part in the company’s multichannel strategy.

In 2009, the company was one of the first pizza chains to offer both SMS and mobile Web ordering options.

Consumers can also play a fun game via the application that lets them build their own pizza by pinching to select the size and drag-and-drop toppings onto the pizza (see story).

Social toppings

Pizza Hut has also dabbed into the social world with a new promotion that offers users a chance to win a free single order of breadsticks by using location-based service Foursquare.

Hungry consumers who check into participating locations and become mayor of that Pizza Hut can receive their free reward with the purchase of a large pizza (see story).

Read more at www.mobilecommercedaily.com

Thursday, August 12, 2010

Mango Honey for little money - Coupon

Here is the link to the coupon!  Mango Honey for little money

I bet my kids would love this... I certainly know I would. They are both fans of Mango and the little dude is a year old so he can have some honey!

A win-win situation! Toms Shoes enlists mobile to promote millionth pair donated

Talk about a great promo! Everyone wins here... there is a charity involved, branding for all 3 companies and happy consumers. I think this is the first contest that i am excited about. I wonder what 4square will do in response.

Amplify’d from www.mobilemarketer.com

Toms Shoes enlists mobile to promote millionth pair donated

When mobile users check-in to certain venues between Aug. 16 and 29 using the location-based application Gowalla, they can enter to win a variety of prizes. Toms partnered with AT&T to coordinate the prize offerings, which include a paid trip to Argentina to attend the donation of Toms’ millionth pair of shoes.


Toms has also partnered with AT&T for its Shoe Styler promotion, which directs consumers to design shoes at http://www.att.net.toms for the chance to win the Argentina trip.

The Gowalla campaign
Starting Aug. 16, when Gowalla users check in to certain locations, such as those categorized as technology or apparel listings, a screen will generate within the application informing them that they have been entered into the contest.

By clicking on a button labeled “Next,” users can instantly find out if they have won a prize, such as:

• The trip to Argentina to view the millionth shoe donation

• An AT&T Netbook laptop computer

• An AT&T smartphone

• A pair of Toms shoes

The companies are coordinating a cross-platform promotional campaign spanning traditional and mobile Web channels.

Read more at www.mobilemarketer.com

Tuesday, August 10, 2010

Hearing aids, little kids and camping?

We will be going on our 2nd annual family & friends camping trip to the Pocono Mountains.  Caitlyn is beyond excited and she has already started packing her bag and some snacks for her friends.  This year we will have 5 families joining us camping - I can't wait to see how everyone does.  Last year it was only us and 2 other families and there were many meltdowns (not only from kids but parents too!) and a crazy amount of laughs.

My OCD husband has already created an extensive list of items to bring with us... let's just say it is thorough.  He has actually started crossing some things off as they are ready.  It doesn't surprise me that my 4yo has a forced rank list of her friends.

One thing I have yet to decide is whether or not to bring the kids hearing aids with us.  It is calling for some rain and the campground is attached to a large amusement park. I'd freak if they got wet or lost.  BUT the kids won't be able to hear as well... what should I do?  This is one of those decisions that I hate making and can't wait till they are a little bit older to let me know what they want to do.  What would you do??

Monday, August 2, 2010

Hershey's Syrup Shopping Trip @Wal-Mart

When I learned of #summercelebrations I was beyond excited to participate.  I took the family on a shopping trip to Wal-Mart to shop for a fun way to celebrate summer with Hershey's Syrup.  Check out my Whrrl shopping trip:
More check-ins at Wal-Mart
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My little girl had such a good time shopping and eating the Ice Cream Sundae covered in Hershey's Syrup.  It was the perfect follow-up for our trip to Hershey Park the day prior.