Thursday, September 16, 2010

Very Smart: Chrysler car owner’s manual evolves into smartphone app

This is great, certainly hope all the other manufacturers follow suit.

Amplify’d from

Chrysler car owner’s manual evolves into smartphone app

Chrysler Group LLC is offering what it claims is the industry's first vehicle-information application for smartphones, eliminating the need for bulky owner’s manuals.

Information that used to be stuffed into the glove box is now at drivers’ fingertips. In addition to general vehicle information including operation, maintenance and warranty, this new application offers product-feature video demonstrations, connections with fellow owners via the company's brands on social media sites and access to customer care and 24-hour roadside assistance.

Chrysler car owner’s manual evolves into smartphon

“Our new apps are for current owners and potential customers,” he said. “For those in the market for one of our new vehicles, customers may simply download our apps and learn about the vehicle." 

Mobile manual
Chrysler currently offers applications for the 2011 Jeep Grand Cherokee and 2011 Ram Truck lineup. It will offer applications on select vehicles as it moves forward with product launches this year.

The vehicle-information application was developed by Tweddle Group. It is designed to support vehicles in the United States market.

The application will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers.

“As far as consumer challenges that our apps address, customers no longer have to thumb through a thick book in order to learn about a new feature or address an issue,” Mr. Zvileman said. “The information is always with them at their fingertips wherever they go.”

The application is free to the consumer. It will eventually phase into select future Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles in the U.S.

Application features
New Chrysler, Dodge, Fiat, Jeep and Ram Truck smartphone vehicle-information applications will complement existing user guides and DVDs that are currently provided with each vehicle.

Each vehicle-information application allows the consumer to browse functional categories and view detailed topics of interest relative to their specific vehicle.

Key feature categories include product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance.

Other features and benefits include links to Mopar parts and accessories, product brand gear and merchandise and the company's brands on social media sites.

The application will also contain high-resolution product-information images and videos.

“We want to create a new channel of communication with our customers,” Mr. Zvibleman said. “We are moving vehicle information from the glove box to the smartphone.

“We were the first in the industry to eliminate traditional owner manuals, saving 20,000 trees annually,” he said. “For our other vehicles without apps, we offer brief user guides and DVDs. 

“However, for those who still want the traditional owner manual, we will mail them upon request.”


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