Friday, September 3, 2010

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

This is where the future is headed and I am trying to stay on top of the wave. Yes, some things that are coming out now and highly popular won't be around for the years to come but that is a bonus to keep us all thinking.

Amplify’d from

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium, during a keynote address at the first-annual Mobile Marketing Summit.

The nation's most popular sports cable network is also one of the most visited properties across mobile channels. ESPN expects huge surges of mobile traffic during this holiday season, which coincides with NCAA football and the NFL season.

ESPN exec reveals mobile monetization tactics

“About half of people who use our mobile products don’t use our PC products—the mobile device could be their only Internet connection or their primary Internet-connected device,” said John Zehr, senior vice president and general manager of ESPN Mobile, Bristol, CT. “Mobile is not cannibalistic—it’s an amplifier.

“Fans migrate toward best available screen, and while we’re still seeing the majority of consumption on TV, our mobile audience is growing at an astounding rate,” he said. “In 2008 for the first time, and again last year, our mobile traffic actually exceeded our PC traffic on weekends.

“On college football Saturday and NFL Sunday we get more traffic on our mobile Web site than our wired Web site, and now there’s no going back—if you deliver a good experience, people will consume the content on their mobile device when they’re out and about.”


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