Wednesday, August 18, 2010

Another company doing it right... Pizza Hut exec claims mobile accounts for 50 percent of orders

Forward thinking. They make ordering pizza fun... and starting to get involved with location-based services via foursquare. I love checking in at places to see if there are any coupons.

As a Mom I let my daughter build her pizza. She is more likely to eat if she is involved in the process... very smart Pizza Hut, very smart.

Pizza Hut exec claims mobile accounts for 50 percent of orders


Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said yesterday at a media lunch in New York, that his company will soon launch an iPad and Android application. The executive also showcased new menu items that consumers can buy via their mobile device.

According to Mr. Niccol, mobile and social media plays a big part in the company’s multichannel strategy.

In 2009, the company was one of the first pizza chains to offer both SMS and mobile Web ordering options.

Consumers can also play a fun game via the application that lets them build their own pizza by pinching to select the size and drag-and-drop toppings onto the pizza (see story).

Social toppings

Pizza Hut has also dabbed into the social world with a new promotion that offers users a chance to win a free single order of breadsticks by using location-based service Foursquare.

Hungry consumers who check into participating locations and become mayor of that Pizza Hut can receive their free reward with the purchase of a large pizza (see story).


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