To answer the question posed "why not just use a native app?" not all users are into apps.
Search - Sometimes they are hard to find in the app store.
Cost - Browser is free.
Memory - Don't want to use your memory on that particular app.
Time to market - Apples approval process
I had a co-worker that didn't want to create a gmail account for his Android device so he couldn't access the app store and therefore no native apps. So there are some scenarios out there where this is relevant.
Search - Sometimes they are hard to find in the app store.
Cost - Browser is free.
Memory - Don't want to use your memory on that particular app.
Time to market - Apples approval process
I had a co-worker that didn't want to create a gmail account for his Android device so he couldn't access the app store and therefore no native apps. So there are some scenarios out there where this is relevant.
Amplify’d from www.mobileburn.com
Google has updated its mobile Maps website for the iPhone and Android browsers, bringing the mobile website up to speed with a lot of the features found in the native apps
When users visit maps.google.com in a mobile browser, and enable location sharing, they can now access features such as current location; local search complete with suggest and autocomplete; clickable icons of popular businesses and transit stations; driving, transit, biking, and walking directions; satellite, transit, traffic, biking, and other layers; Place pages with photos, ratings, hours, and more; and access to starred locations and My Maps when signed in to their Google account.
The new Google Maps mobile website is available now for the iPhone and Android phones, but it begs to ask the question, why not just use the native app?
See this Amp at http://amplify.com/u/a13mxt
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